Snowflake's Inside the Modern Data Stack for Ad & Marketing for 2023 (Martech & Adtech)
  •  10/21/2023 05:05 PM

3 out of 4 CMOs felt pressured to do more with less, especially with a recession. Use ethical practices to stay compliant regarding data privacy. Use a data flow map to identify potential risks and keep your privacy policy up to date. Also, you can use AI to target better. However, don't be one of those people who try to spam folks as a way to stand out.

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Q: What advice would you give to your beginner-self when it comes to this field?
  •  8/27/2022 04:00 PM

Summary: 1) Imposter syndrome sucks and everything doesn't have to be perfect when you first start. 2) Create templates and frameworks for your business and go back to address any bottlenecks and issues. 3) Providing value to the customer that isn't generic and helping them solve problems! 4) Fuck those business gurus and be trustworthy! 5) Don't jump straight into advertising! Yes, it's good for outreach but get established first. (Get your house in order. Don't build a house on a shaky foundation.)

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